Report: Average Web Page Load Times Not Improving As Fast as Broadband Speeds – Telecompetitor
From Joan Engebretson in Telecompetitor:
Increases in average broadband speed have not brought a commensurate decrease in average web page load times, according to a new white paper from the American Enterprise Institute. Instead, average web page load times actually increased between the fourth quarter of 2015 and the same period of 2016, the report said.
“The emphasis on one facet of internet performance, such as last mile broadband networks, tends to minimize other factors that may be more important to the user, such as the performance impact of tracking networks, browsers, webpage design and web server performance,” wrote report author Richard Bennett in an executive summary of the report titled “You Get What You Measure: Internet Performance Measurement as a Policy Tool.”