An awful lot of things that are sold to us as improvements to Internet security simply deliver more information into the hands of a small group of companies. Whether that’s a good thing is for you to decide, but for my own part I like to be selective about what I share with which players.
At a minimum, Facebook needs to reorganize the company in such a way that a single CEO can exercise effective control over its major pieces. An Alphabet-like reshuffling with a new level of management would at least signal seriousness about improvement.
“Don’t collect what you can’t protect” seems like a reasonable approach. Given that the current discourse is all about collection, we probably won’t have the conversation we need to have for a long time. And in the meantime we’re going to hear nothing but nonsense about gatekeepers, “sensitive” browsing histories, and how hard it may be to switch ISPs (as if we don’t do that several times more often than we switch social networks and search providers.
Our web activity is tracked by “edge services” such as Google and Facebook even if we don’t go to their web sites. This is because they both operate tracking networks with the cooperation of web sites that carry their tracking code.