“Don’t collect what you can’t protect” seems like a reasonable approach. Given that the current discourse is all about collection, we probably won’t have the conversation we need to have for a long time. And in the meantime we’re going to hear nothing but nonsense about gatekeepers, “sensitive” browsing histories, and how hard it may be to switch ISPs (as if we don’t do that several times more often than we switch social networks and search providers.